Jasmine
A refined brand identity for Jasmine Asian Cuisine balancing Asian heritage and elegant dining experiences, resulting in a +52% increase in bookings over 3 months.
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+52% increase in bookings in the first month
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+34% increase in reservation conversion rate
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+27% increase in revenue over 3 months
Challenge
Jasmine Asian Cuisine aimed to bring authentic Asian flavors to the local community through a dining experience rooted in warmth, elegance, and heritage. The challenge was to create a refined brand identity that elevated its presence without losing the intimacy and character of a family-owned restaurant.
Strategy
We built a visual system inspired by traditional Asian aesthetics and the jasmine flower, using typography, texture, and subtle detail to create depth. A petal motif was integrated into the logo, supported by warm photography and a structured typographic system, resulting in a timeless identity that reflects heritage, community, and authentic dining.
