Tunggiya
The Tunggiya is an emerging fashion label with a gender-neutral and deconstructive aesthetic.
Challenge
The Tunggiya is an emerging fashion label defined by a gender-neutral, deconstructive aesthetic. The challenge was to translate this fluid, anti-traditional design language into a cohesive brand system—one that could exist both as a structured identity and as an expressive runway experience for Vancouver Fashion Week 2025.
Strategy
We developed a brand book as a living document rooted in principles rather than rigid rules, allowing Tunggiya’s deconstructive philosophy to remain fluid within a clear visual framework. Typography was designed around tension, balancing structure and fragmentation, while a restrained color system kept the garments as the focal point. Every page was crafted to feel like a fashion editorial rather than a traditional style guide, extending the brand seamlessly from print to stage.
