tunggiya
The Tunggiya is an emerging fashion label with a gender-neutral and deconstructive aesthetic.
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context
The Tunggiya is an emerging fashion label with a gender-neutral and deconstructive aesthetic. We created their fashion brand book and developed the full visual direction for their 2025 Vancouver Fashion Week presentation, shaping a cohesive brand experience both on paper and on stage.
insight
The challenge was to translate a highly personal, conceptual design sensibility into a repeatable visual system — one that could guide everything from lookbook layouts to runway backdrops without flattening the label's intentional rawness.
We developed the brand book as a living document
A set of principles rather than rigid rules, allowing Tunggiya's deconstructive philosophy to breathe within a coherent framework. Typography leaned into tension — structured yet broken. The color system was deliberately restrained, letting the garments lead. Every page was designed to feel like a fashion editorial, not a corporate style guide.
